5 luxury hotel group personalities


Whilst luxury hotels are all of an exceptionally high quality, each brand has their own twist on the concept. It’s this twist that can really enhance your travel experience, setting it apart from others. To help you choose your luxury brand, I’ve provided a quick summary of five of the most well-known hotel groups.

1. Aman

‘Aman’ means ‘peace, security and shelter’ in the Sanskrit languages of Hindi, Arabic and Persian. This concept pervades all of the group’s properties making for a tasteful and relaxing place to stay whilst on holiday. Founded by Adrian Zecha and Anil Thandani, the pair built their first property in Thailand, risking their own money to ensure the hotel had a boutique feel – banks would only invest in resorts that featured 500 rooms or more which was not what the partners wanted.  The Aman concept has subsequently moved from success to success and now there are 31 properties across 20…

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