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Was Cathay Pacific’s “incredible sale” ACTUALLY just genius marketing?

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In case you missed it, a few days ago Cathay Pacific had an incredible sale fare (we don’t call these mistake fares any more since who knows what’s a mistake and what’s not).  If you were originating in Vietnam, you could get ROUNDTRIP business class tickets for ~$700 or first class for $1000. The deal was live for a scant number of hours on December 31st, and died shortly afterwards.

(SEE ALSO: 5 reasons you’ll miss out on the next mistake fare)

(SEE ALSO: 3 years ago, the best mistake fare I ever saw)

To most people’s surprise, Cathay Pacific is honoring the fare – per Twitter, they announced

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