Should you buy Choice points with a 50% bonus?

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Choice Hotels is out with an extended offer to buy Choice Hotel points with a 50% bonus. Lt’s examine it to see if / when it might make sense. The 50% bonus offer expires April 29th (Monday)

Normally, Choice points cost $11.00 to purchase 1,000 points (tax included), for a purchase price of 1.10 cent per point. That might seem cheap, but remember, Choice points are only worth about 0.6 cents each, so at the normal rate, you’re paying a premium on the value. At the normal rate, it doesn’t make sense to buy Choice points.

What about with the 50% bonus offer? This time the bonus is tiered –

  • Buy fewer than 5,000 points – no bonus
  • Buy 5,000 – 9,000 points – 20% bonus
  • Buy 10,000 – 19,000 points – 30%…

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