The Swiss tourism industry has launced its ‘Clean & Safe’ campaign. The campaign, consisting of an information platform and a label, was initiated by Switzerland Tourism as part of its ‘Recovery Plan’.
For some guests, the step into the new normality comes with doubts and uncertainty. In order to strengthen confidence in Switzerland as a holiday destination, an information platform at www.clean-and-safe.ch provides an overview of all industry-specific protection concepts.
The ‘Clean & Safe’ label signifies to guests that tourism service providers have made a conscious commitment to comply with protection guidelines following the COVID-19 coronavirus outbreak. It is available for hotels, restaurants, lake navigation companies, cable cars, public transportation and meeting facilities. All label holders guarantee compliance with strict rules set by the tourism industry.
Switzerland already has a reputation for being clean and…