ITB Berlin 2020 cancelled, but A Luxury Travel Blog appointments still go on!

Every year, for the past 54 years, ITB Berlin (Internationale Tourismus-Börse Berlin) – a major event in the travel industry calendar – takes place at exhibition grounds in the Charlottenburg-Wilmersdorf district of Berlin, at a venue called Messe Berlin. The event has grown to be the biggest travel fair in the world, with around 10,000 exhibitors and over 100,000 trade visitors each year, as well as many visitors from the public.

This year, it was looking like the event would continue as usual but, at the eleventh hour, the decision was made to cancel the show for the first time in its history due to the COVID-19 coronavirus outbreak.

This has generated quite a mixed response. Many people don’t agree with the decision, feeling that it is due to hysteria stirred up by the media and that it sends out the wrong message. In truth, you can see how it is difficult to sell holidays if it is perceived that people in the industry are seemingly not…