The secrets behind Club Med skiing success

In the past 10 years, one holiday brand has been investing in skiing and broadening its appeal beyond its traditional French client base. The secret to Club Med’s growth in popularity, especially with British skiers, is simple – huge investments in new luxury hotels across the Alps, and constantly delivering value for money.

Since this well known French hotel group was acquired by a group of Chinese billionaires, the company have gone from strength to strength. Access to billions of Euros of investment capital has enabled the business to expand quickly with the opening of a new ski resort in each of the past 6 years.

The recent openings include new 4* hotels with 5* spaces in Valmorel, Val Thorens, Samoens, Les Arcs and opening for the 2021 ski season is a new slopeside…