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JetBlue has become the latest airline to add a low-fare option to its ticket choices. The ultra-low-cost carriers like Spirit and Frontier have changed the industry landscape for airline ticketing and service expectations and this is further confirmation that the unbundling of airline services is here to stay. With the launch of its “Blue Basic” fare, JetBlue joins Delta, American and United in implementing basic economy fares. According to JetBlue President Joanna Geraghty, “There is a growing customer segment that really values low fares and that are willing to trade off certain benefits.” Information on all of the fare…