Should I transfer my 60,000 Bonvoy points to Aeroplan with the current bonus?

Today I received a bonus offer for transferring hotel points to Aeroplan, where I can earn up to 35% when transferring points from a number of hotel programs to  Air Canada’s loyalty program. Previously, we didn’t know where Aeroplan was headed, as the loyalty program was run independently from Air Canada. But Aeroplan will now be acquired by Air Canada and will remain the loyalty program of the Canadian flag carrier (SEE: 4 things you need to know about Air Canada acquiring Aeroplan).

We’ve seen hotel transfer bonus promotions for Aeroplan in the past, and the current offer is similar. The exact percentage seems targeted, as the terms state that it is “exclusive to the recipient of this email”, but here is a